I said we were aiming for fifteen posts this summer. I didn't say they wouldn't all be the last fifteen days before the season opener.
Today is the day before the draft, the day after the NHL awards, and one nerve-wracking week away from free agent frenzy. This is like a sad island of hockey in the middle of a long, hot, hockeyless sea. And yet, I feel as though I have nothing useful to say.
Except that HOLY CRAP NHL AWARDS WHAT THE HELL HAVE YOU DONE WITH SPONSORSHIP AND PRODUCT PLACEMENT? The ads were so deeply woven into the fabric of the show itself (they actually had the Gieco caveman running around, antagonizing Mike Green, and they actually had the United States Army present Shane Doan with the King Clancy Memorial Trophy, which sort of seemed strange) that the giant flashing Verizon logo during the first musical number seemed like a sad and desperate cry for attention. Come on, Verizon, you can shell out an extra 500 bucks for a custom graphic of like a cell phone playing hockey or something. But I don't know, maybe they just pasted that onto the Versus feed, since they don't even have Verizon in Canada.
I was expecting Ron McLean to come out with sponsored eyebrows again.
All I know is that after watching the NHL Awards, I don't want to join the army or buy insurance. I just want hockey to be back.
Expect another music post to be up in the next day or so. You might want to start airing the mothball scent off your Marcel Dionne jerseys in anticipation of this one.